CAC Measurement Studio
Rebuild acquisition cost from spend, join keys, delayed conversion, and a window policy finance can book. The only course with a full public detail page.
Courses
Five programmes, one published curriculum.
Only the CAC Measurement Studio has a full public syllabus. The others run on request or as companions. All are taught in English from Bangkok, with User Acquisition Cost Analytics as the spine — not generic media buying.
Incrementality Design Lab
Holdouts, geo splits, and the difference between a platform lift study and a test internal audit will read. Often paired after Studio Seat.
Cohort Economics Intensive
Window choice, refund drag, and repeat-purchase lag in Thai checkout flows. Useful when your CRM export is noisier than your ad account.
Creative-to-Cost Mapping
Treat fatigue as a leading indicator of CAC inflation. We map creative age, frequency, and contribution — not just CPA tiles.
Bangkok Field Clinic
Local acquisition mix: Line, marketplaces, COD, and bank transfer. Designed for teams whose “global playbook” keeps missing the checkout reality.